European Classics combiner team members also depicted the entire team as cross-sells on the back of their packaging. In addition, the 1989 Small Pretenders featured cross-sells on the back of their cards, and carded Micromasters depicted stock photos of the included toys on the back of their cards. Starting in 1986, the catalogs no longer featured real backgrounds, instead depicting the toys superimposed over whatever background the general catalog had. In later years, the amount of stock photos was reduced to one photo of each mode, which were used on the packaging as well as in catalogs. The 1984 catalog featured a lot of group shots of the toys on color-neutral (but presumably real) backgrounds the 1985 catalog, meanwhile, featured many toys in diorama settings with "rocky terrain" backgrounds, while some larger toys were simply superimposed over the catalog's own background. Just about everyone who got a Transformer with a catalog can remember poring over it, examining those photos and trying to decide which toys to talk their parents into getting. Probably the most familiar Transformers stock photography from those early years, though, were the Hasbro catalogs. Larger scale toys like Omega Supreme or Fortess Maximus also featured additional detail photos of various features and gimmicks of the toy on the front of their boxes. The only exceptions were combiner components, who often showed the other team members as cross-sells. Subsequently, stock photography disappeared almost completely from the back of Transformers' boxes. In 1984, the instructions were also made up of stock photographs.īy 1985, Hasbro switched to line art for the instructions. Photos of the toy in both robot and alternate mode(s) were printed on both side flaps of the packaging, and who could forget the Start>Change>Finish transformation sequence that was printed on the top of the boxes. Furthermore, Hasbro also have stock photos of the toys in packaging, often including international, multilingual variations.ĭirection arrows not included.Early Generation 1 toys featured plenty of stock photography. Production samples may also be used for stock photos. The toys used for stock photos are often early prototypes that might differ from the final toys. The photographers often have a tendency to photograph the toys in (sometimes glaringly) incorrectly transformed states. Sometimes stock photos are taken in-house, while in other instances, the job is outsourced to external photo studios. Stock photos may also be supplied for magazines and other media outlets. Hasbro and Takara sometimes use the same stock photos for the same toys, but in many cases, the two companies use different stock photos, often because the toys may not be entirely identical in terms of coloring and details. While a Yahoo buyout could still be a win for Imbruce and his investors, it's not the return they could have had a few years ago.Stock photography, often simply referred to as stock photos, is official photography of Transformers toys used by Hasbro and Takara to illustrate toy packaging, catalogs, instructions and toy listings on their official websites. Imbruce took a gamble by turning down Google just months after its launch. Qwiki also moved its headquarters from Silicon Valley to New York City which cost it some core talent. It was difficult to gain traction and the company changed its core concept (or pivoted) three times. It lost its co-founder, Louis Monier, who created AltaVista. Qwiki secured a search deal with Microsoft Bing for its video product.Īfter the early hype died down, Qwiki struggled. He turned down the offer and raised $10 million. But Imbruce had already sold one company and he wanted to hold on to Qwiki. Google offered to purchase Qwiki for $100-150 million soon after Disrupt. That concept attracted Mayer while she worked for Google. Essentially, Qwiki wanted to replace Wikipedia pages and create searchable video content. Another was to make all information watchable. That type of app was one vision for Qwiki. It won TechCrunch Disrupt 2010 by demoing an alarm clock app that read overnight news and weather to you. When Qwiki launched in 2010, it received a lot of hype.
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